Aviva’s Jan Gooding: ‘The industry has become too obsessed with campaigns and...
Aviva’s top marketer Jan Gooding has urged the advertising industry to “rediscover its interest in marketing” and stop the myriad of formats flooding the market distracting them from advising brands on...
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Why animated content is giving brands like Aviva the edge online
Brands that are using animated content can “stand out amidst the cluttered content jungle,” according to creative agency Gorilla Gorilla after it conducted a survey amongst 220 of the UK’s biggest...
View ArticleAviva's Jan Gooding becomes brand’s first global inclusion director: ‘It...
Insurance brand Aviva has appointed its first global inclusion director in current brand boss Jan Gooding, a move it says “makes business sense” given that “building a culture of inclusive diversity is...
View ArticleMicrosoft, Zizzi and Network Rail among brands exposing the secrets of...
The Drum’s Recommended Agency Register (RAR) has released the third edition of Together Works, a publication that celebrates successful marketing relationships. The book features in-depth interviews...
View ArticleDavid Coulthard stars as rogue taxi driver in Aviva road safety campaign
Aviva has enlisted Formula One driver David Coulthard for a new road safety campaign which sees him star as rogue taxi driver who shocks customers with dangerous driving habits. The ‘Good Thinking’...
View ArticleAviva’s Jan Gooding named president of Market Research Society
Aviva’s global inclusion officer Jan Gooding has been named the next president of the Market Research Society (MRS), taking over from Dame Dianne Thompson.Gooding has served at Aviva since 2008 when...
View ArticleAviva’s inclusivity boss Jan Gooding: ‘Men, not particularly women, have...
Aviva’s global inclusion director Jan Gooding has admitted men, not women, have had a bigger impact on her career, blaming the latter’s tendency to fear they could be penalised if seen to be...
View ArticleAviva’s Jan Gooding: Strategy of inclusion will drive outcome of diversity
Bereft of inclusivity, any forward-thinking diversity drive is likely to fall flat. It’s not enough to hire people from diverse cultures if a business can’t embrace and galvanise those views. Like any...
View ArticleAviva, Barclays, Boots and Co-op among big brands supporting older worker...
A new initiative geared toward encouraging British businesses to employ more people aged 50 and above has won high-powered support with brands such as Aviva, Barclays, Boots and the Co-op all...
View ArticleASA parks David Coulthard Aviva ad featuring 'dangerous and...
Insurance firm Aviva has been hit with a ban from the Advertising Standards Authority (ASA) over a campaign starring Formula One driver David Coulthard which the regulator said "encouraged dangerous...
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