Aviva launches Aviva Drive app with new ad starring Paul Whitehouse
Car insurance provider Aviva has mounted a new advertising campaign to promote its new Aviva Drive app, developed in-house with design elements by Dare, which calculates how much someone should pay...
View ArticleAviva aims to debunk driving stereotypes with social media campaign from Dare
Aviva has selected Dare to launch a national social media campaign in support of its smartphone app, Aviva Drive, which offers safer drivers a better deal on their car insurance. The social media...
View ArticleAviva launches marketing campaign across radio and online
Aviva has launched a six-week marketing campaign promoting life insurance.The campaign will feature four radio adverts which will run across Heart FM, Absolute Radio, Capital FM, Bauer, Free Radio...
View Article‘I don’t want to imagine the consequences’ – Aviva CMO Amanda Mackenzie and...
Aviva CMO Amanda Mackenzie OBE has said she doesn’t want to imagine having to deal with the consequences should Scotland vote for independence in the upcoming referendum in May.Speaking on a panel at...
View ArticleAviva names Andrew Brem as chief digital officer to ‘drive digital...
Aviva has appointed Andrew Brem to the role of chief digital officer, where he will look to “drive Aviva’s group-wide digital transformation”.Joining from British Gas, where he was managing director...
View ArticleThe best and worst ads of 2014, according to The Drum readers – featuring...
From emotional ads making us misty-eyed to animals doing funny things, last year's crop of commercials has already been reviewed in The Drum's New Year Honours, but we wanted to see what our readers...
View ArticleBitcoin ledger technology could make the history of precious jewels more...
A leading jeweller is looking to use digital ledgers, pioneered by Bitcoin, to record the history of precious gems in a bid to increase the transparency of their stones' history and weed out...
View ArticleAviva invests £1m into community fund to boost brand reputation
Aviva has launched a community fund offering local UK charities, clubs and groups funding as part of a concerted effort by the insurance brand to unite its social projects and boost brand...
View ArticleCar insurance firms unite to prepare for driverless cars
The top motor insurers in the UK have banded together to prepare for the inevitable surge of driverless cars to hit the market.Admiral, Aviva and Direct Line are among the 11 insurers who plan to lobby...
View ArticlePost Office's chief marketer Pete Markey heads to Aviva
Pete Markey is to leave the Post Office for a new role at insurance brand Aviva at the end of May, The Drum can reveal. It marks a return to the insurance sector for Markey having previously spent...
View ArticleAviva and Razorfish adopt superheroes to help people save smarter
Aviva has launched its first campaign with Razorfish following its appointment as the insurance company’s global digital agency last year.The Saving Smarter campaign builds on Aviva’s global brand...
View ArticleAviva donates its Norwich City shirt sponsorship to the British Red Cross
Aviva has donated its shirt sponsorship space on Norwich City’s kit to the British Red Cross.As part of its charitable efforts, the insurance company has handed over the front shirt logo space to the...
View ArticleStonewall’s CEO lambasts marketing and media industries for ‘lethargy’ around...
Ruth Hunt, the chief executive of LGBT charity Stonewall, has told the marketing and media industries that they are “very much behind the curve in comparison to other industries” when it comes to...
View ArticleChannel 4 and Aviva launch prank web series to promote safe driving
Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market...
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Aviva pursuing plan to become ‘digital-first’ insurer
Insurance is a centuries-old industry built on products rather than services. Unlike banks, outfits such as Aviva haven’t strayed too far from this straightforward relationship, making them less...
View ArticleAviva’s Jan Gooding: ‘The industry has become too obsessed with campaigns and...
Aviva’s top marketer Jan Gooding has urged the advertising industry to “rediscover its interest in marketing” and stop the myriad of formats flooding the market distracting them from advising brands on...
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Why animated content is giving brands like Aviva the edge online
Brands that are using animated content can “stand out amidst the cluttered content jungle,” according to creative agency Gorilla Gorilla after it conducted a survey amongst 220 of the UK’s biggest...
View ArticleAviva's Jan Gooding becomes brand’s first global inclusion director: ‘It...
Insurance brand Aviva has appointed its first global inclusion director in current brand boss Jan Gooding, a move it says “makes business sense” given that “building a culture of inclusive diversity is...
View ArticleMicrosoft, Zizzi and Network Rail among brands exposing the secrets of...
The Drum’s Recommended Agency Register (RAR) has released the third edition of Together Works, a publication that celebrates successful marketing relationships. The book features in-depth interviews...
View ArticleDavid Coulthard stars as rogue taxi driver in Aviva road safety campaign
Aviva has enlisted Formula One driver David Coulthard for a new road safety campaign which sees him star as rogue taxi driver who shocks customers with dangerous driving habits. The ‘Good Thinking’...
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